Keynote Speakers

Join us Tuesday and Wednesday to gain insight into the green industry from our keynote speakers.

Tuesday, Jan. 11, 2022 – 12:00 PM – 12:50 PM

Envisioning the Post-COVID Green Industry

Dr. Charlie Hall, Texas A&M University

A native of North Carolina, Dr. Charlie Hall received a B.S. in Agricultural Economics from the University of Tennessee in 1984, a Master’s Degree in Ornamental Horticulture and Landscape Design from the University of Tennessee in 1986, and his Ph.D. from Mississippi State University. He began his academic career at Texas A&M University in 1988, where he spent 13 years on the faculty before joining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hall returned to Texas A&M University as Professor and Ellison Chair in International Floriculture.

Dr. Hall’s expertise is in the production and marketing of Green Industry crops. He is nationally recognized in academia and among the horticultural clientele he serves. His major research, teaching, & extension areas of specialization include strategic management, market situation/outlook, cost accounting, and financial analysis for Green Industry firms.

Dr. Hall currently serves as the Chief Economist for AmericanHort and Co-Chair of the Advisory Council of Seed Your Future. He is former President and Past-President of the board of directors for America in Bloom. He received the Paul Ecke, Jr. award from the Society of American Florists for professional contributions to the floral industry and the Porter Henegar Memorial Award from the Southern Nursery Association for significant contributions to ornamental horticulture research and to the Southern Nursery Association.

He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and has received TNLA’s Award for Outstanding Service to the Nursery Industry He is also a member of the Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and Landscape Association. Dr. Hall has received Texas A&M University’s Association of Former Students’ Distinguished Achievement Award in Teaching and the Vice Chancellor’s Award in Excellence for Student Counseling and Relations. He is a member of Alpha Gamma Rho agricultural fraternity and has received their Grand Presidents Award and Brother of the Century designation.

Wednesday, Jan. 12, 2022 – 12:00 PM- 12:50 PM

Leadership in Times of Uncertainty: Communication & Control

Bryce Lane, Teacher, Speaker, Horticulturist

Bryce Lane discovered his passion for plants, and telling others about them while working at a small Massachusetts garden center through high school and college. After earning his BS and MS in Horticulture, he came to the Department of Horticultural Science at NC State University as an Instructor and Undergraduate Coordinator. He spent 34 years teaching and advising over 20,000 students. Bryce retired in 2014, but still teaches part-time in the department. From 2003 to 2014 Bryce hosted, and produced a three-time, Emmy winning, UNC TV public television show called “In the Garden With Bryce Lane”.  

He now spends his time teaching part-time at NC State, and at the JC Raulston Arboretum. He has also worked for the past 6 years helping to train Extension professionals in video production. He still can be found giving horticulture talks at conferences and symposia both in person and on Zoom!

 An avid gardener, Bryce has gardened on the same one quarter acre plot for 38 years. He and his wife of 44 years also spend plenty of time with their 6 grandchildren!

Presented by members of the North Carolina Nursery & Landscape Association

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